Brand Product management for Mobile Phones

Brand Product management for Mobile Phones 1. Background research1.1 Sony EricssonSony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.Sony Ericsson is a 50/50 joint venture of Sony Corporation and Ericsson AB. Sony Ericsson has built global brand in the mobile handset industry and Sony Ericsson is getting more popular in the market. You can see its brand at every mobile phone retail shop in Singapore. People keep asking the new model of the mobile phones.Sony Ericsson estimated about 6.5% of market share in the industry, a 29% increase compared to the same period last year and a 17% increase sequentially, substantially higher than sequential market growth.Sony EricssonSony Ericsson products have universal appeal and are tangibly different in the key areas of imaging, design and applications. As new products are introduced to industry acclaim, existing products continue to receive accolades and Sony Ericsson is now established as a world leader in design and innovation.Sony Ericsson currently key competitors are Nokia, Motorola, Samsung, LG Electronics, these companies are the Top 5 worldwide brands in the mobile phone industry.Sony Ericsson mainly attracts people who have innovative desire. Sony brings vast experience in consumer electronics and entertainment - music, pictures and games - and Ericsson contributes with its mobile technology lead and the world's largest customer base among mobile operators. This is the ideal partnership for the growing market of 3G and Mobile Internet.By creating an enticing brand and taking the lead in bringing new ways of using multimedia communications...

American Nuclear Weapons Testing essays

American Nuclear Weapons Testing essays American policymakers in the late 1940s debated the very controversial topic of nuclear weapons testing on American soil. Previously, American policymakers such as Atomic Energy Commission (AEC) head Sumner Pike stated that "only a national emergency could justify testing in the United States" (Ball 27-28). As the Soviet Union and communism expanded half a world away, hostilities broke out in Korea, which authorities asserted was a national emergency that would warrant nuclear testing on American soil. Authorities within the AEC believed that to maintain nuclear superiority and preserve national security, nuclear tests would have to be conducted in the continental United States. The Nevada Test Site (NTS) was chosen for a few primary reasons: it was a flat area with little rainfall to minimize radioactive fallout, the winds traditionally blew east towards the relatively "uninhabited" portions of Nevada and Utah and away from the heavy population concentrations of the West coast (C heney 36). Nuclear weapons' testing was essential for national security, yet it was not necessary for these tests to take place within the continental United States. Testing at the Nevada Test Site began in early 1951, and within the next seven years, 90 nuclear explosions occurred in the Nevada desert. The ominous result of these tests was the distribution of radioactive particles throughout the United States with areas in eastern Nevada and southern Utah especially affected (Some Questions 1). The tests were conducted to enhance the American nuclear arsenal – the goal wasn't only to achieve the biggest bomb, it included the development of tactical nuclear devices that could be used on the battlefield against enemy troops without causing harm to friendly troops. As Glenn Cheney, a radioactivity researcher and author, comments on the nuclear arms race between the United States and the Soviet Union, "To fall behind, to become weaker, might be to practi...